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PIONEER DJ ART MIX PROJECT RAISES MONEY FOR THE VH1 SAVE THE MUSIC FOUNDATION
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Long Beach, Calif. (Sept. 1, 2011)—Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today announced the results of the Pioneer DJ Art Mix auction, hosted by online auction specialist charitybuzz. Spanning over a three-week time period, the auction, which culminated on Aug. 23, successfully raised more than $13,000, with 100 percent of the proceeds going to The VH1 Save The Music Foundation. Building on the excitement generated by the nationwide Pioneer Art Mix Tour, the auction gave art and music fans the opportunity to own a truly unique piece of art by bidding for one of the 12 CDJ-2000 art pieces, inspired and created by some of today's most influential musicians, urban artists and designers.
"The Pioneer Art Mix program is all about bringing together music, art and the community. It enabled us to reach out to our friends in the art and music scene and work together for a cause we feel very close to, which is to keep music programs in schools alive for future generations of artists. ," said David Arevalo, senior marketing manager, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. "We look forward to more of these programs and thank the artists, their fans and the online community for their help and participation."
Utilizing Pioneer DJ's industry standard CDJ-2000 as a "blank canvas," the individual pieces of art captured the essence, vibe and lifestyle of their creator. Featured artists included dynamic-duo The Crystal Method, who incorporated the necks of two McSwain guitars and a row of piano keys, and Jesse Graves, who utilized bold red, black and grey Legos in his design. Other celebrated DJs, urban artists and designers who participated included Steve Aoki/Dim Mak, Tommy Lee and DJ Aero, BT, Joe Hahn of Linkin Park, freestyle BMX rider Bob Haro, Man One, Victor "Marka 27" Quiñonez, Ritzy Periwinkle, Rostarr and George Thompson. Each work-of-art was signed by the artist, with many of the art pieces remaining fully-functional.
For more information on how to join in the movement to restore music programs in our nation's schools, visit www.vh1savethemusicfoundation.com. For more information about Pioneer DJ please visit: http://pioneerdjusa.com/gear.aspx?product=DDJ-S1&cp=2.
Contacts:
Jaed Arzadon, 310-952-2451 or jaed.arzadon@pioneer-usa.com
Julie Park, 619-234-0345 or Pioneerdj@formulapr.com
Emily Tan, 917-318-3758 or EmilyEmilyTan@aol.com